Few industries are growing at the rapid pace of IT and technology for new and existing businesses online. More businesses are focusing on the internet to expand their reach and scale in size like ever before. At the same time, through the use of automation and the internet, businesses and brands of all sizes are able to cut back on costs and focus their efforts on hiring only the best staff and employees.
The internet has completely changed the way businesses and brands expand their reach and perform business in the world today. Through the use of software and automation, it’s never been easier and more effective for businesses to test, manage and scale their online marketing campaigns. While all of this is going on, organizations also need to track individual user sessions, customer orders and all aspects of their site traffic. With all of this in mind, software and automation has also changed the way businesses hire and train their employees as well. With such a plan in place, this ultimately leads to less of a need for actual human-to-human management over employees during the recruitment, hiring and training process thanks to the use of online assessments.
In this article, we are going to take a look at five different online assessments relevant to getting businesses online and making sure they are marketed properly. This also includes the importance of business job training — not just for the employees hired to fill these positions, but also the companies looking to successfully market themselves online as well. While many components of running a business online can be automated, without the proper skill set and knowledge over how each of the facets work, any business or brand could quickly find themselves out of business overnight.
One of the most basic forms or data on the internet, yet also one of the most important, are domain names. Domains are the real estate of the internet, and while they might just be a name to your audience and customers around the world, it’s the most important component of your business and making sure it’s accessible at all times. Such tasks and skills training involved with domains are the ability to register them, manage whois and contact information, monitor trademarks and copyrights around name use and also the many components within your domain registrar.A domain registrar is where your domain name was first registered and also where you have complement management and control of your domain. Key areas of focus within a domain registrar are ownership information, renewal dates and the ability to connect a domain name to web hosting and email servers.
A domain registrar is where your domain name was first registered and also where you have complement management and control of your domain. Key areas of focus within a domain registrar are ownership information, renewal dates and the ability to connect a domain name to web hosting and email servers.
Web Hosting and Databases
Second to a domain name, web hosting is one of the most important necessities for any online business or brand. A web hosting company is where and how your site data is stored so it can be accessed by anyone around the world. At the same time, your web hosting company and domain name must be connected with each other. Should there be any miscommunication or domain/hosting issues along the way, this will greatly impact the how and if people will be able to access your site.
When it comes to setting up and choosing a web hosting solution, there is a wide variety to choose from. Windows, Linux, WordPress and more… if you don’t know what type of web hosting and servers to setup for your business, then you probably aren’t the right one to be handling it. While most hosting solutions do provide full support and management these days, if you are going to hire an IT or hosting admin for your site, it would be ideal to have an online assessment for their knowledge and experience of web hosting and databases.
WordPress & HTML
A domain name is what someone types in to get to your website. Web hosting is the process of servers storing your data and making it accessible to anyone in the world. WordPress and HTML are two of the most common software programs and script languages to build a website.
With internet users more focused on engagement and accessing sites through their mobile devices, it’s extremely important to make sure your content is accessible and viewable on desktops, laptops, and mobile devices. This is often referred to as ‘responsive design’.
One of the worst things a big company can do when hiring an in-house designer is not confirming their knowledge of each of the components discussed earlier. It is imperative to have a complete understanding of how site content is created, accessed and hosted on all levels. Online assessments and skills testing for each of these methods and variables is key when hiring in-house positions for site designers and online marketers.
Search Engine Rankings
For a website to grow in size and reach, it needs to rank well in the search results. While the average person on the internet might not have a clue how what ranks where in Google and why, it’s one of the most important requirements for businesses and brands of all sizes.
The truth is, Google ranks websites in their search results based off a number of facts — such as site content, age, relevancy, internal and external links and how many links or media mentions they are getting from other sites. If a business wants to rank higher in the search results, they will often need to hire an SEO specialist.
No matter if the position is short-term or long-term, SEO can ultimately determine the success or failure of your business online. This is why it’s so important to build out customized online assessments to weed out all of your potential hires based on their answers and responses to situations that may arise while on the job.
Affiliate marketing is the concept of paying out a commission every time a lead is generated from a partner site, then to the main business site. Not only is this one of the most effective solutions for growing a business or brand online, it’s also one of the most complicating to setup if you aren’t using a third-party solution. Even though most online brands and businesses will go with a trusted affiliate network to run their program, there is still a decent learning curve and tech/database work to set this up.
Should your organization be considering hiring a part-time or full-time affiliate manager, it would be ideal to set up an online assessment or skills test to make sure they all know what they are doing. Some areas of focus to include within an affiliate marketing assessment are affiliate marketing concepts (CPA, CPS, CPL), tracking technologies and solutions, affiliate management and the recruitment and management of new site partners.
Online Assessment and Skills Training are a Marketing Requirement
As you can see from all of the data and focus points listed above, internet marketing might seem easy or simple in it’s most basic form, but it’s actually one of the most complicating and competitive job markets to be in. Even just to start a website and get a business online, you need to be an expert at domain names, web hosting and creating content that ranks in the search results. If your business or brand is missing just one of these components, it could greatly affect other areas of your site and potentially cause long-term and irreversible damage.
For these reasons and more, Testofy.com was created to make the process of job hiring and skills training that much easier. We all know the importance of getting more work done, and by eliminating costly jobs and human work hours, the use of online assessments are drastically improving cost reduction and increasing employee productivity — especially when assessments are used for job training purposes.
Testofy has created an all-in-one solution for creating and managing online assessments to match the goals and needs for businesses and brands of all sizes. To learn more about how your business and brand could be using online assessments for improved skills training and job hiring, click here to setup a free account today.