If you are an online business, you need customer reviews. There is something now called “social proof” that helps shape and define the way your company and your brand are perceived by many people who are shopping online.
This “social proof” has become somewhat synonymous with the real-world handshake. Since you have no real office in the real world if you are a virtual only business, you must develop your business concepts, products, and ideas, open your doors for business and hang your shingle in an online virtual environment. This poses some challenges for companies who need to get as much traffic as possible to come in and endorse your brand.
There are many ways you can draw attention to your brand and help shape the effects of “social proof.” But you need to tread cautiously. Everything you do as a business owner will influence people who are considering your company for your products and services. If you are too aggressive or too sales-based, you may turn many people off to your services and products. If you don’t do enough, you won’t get the results you need to maximize your ROI. What is the solution?
Using Online Assessments for Customer Feedback
One of the best ways you can gain the virtual clout you need, and get your message to your target audience is to create an assessment or survey. Surveys, by themselves, are beneficial because they ask customers to tell you what they think you are doing right in your business. But are surveys alone enough?
What Surveys Do
Surveys are good for some things. They are an effective tool to give you general or specific information about what people want. You can learn which products seem to be working best with clients and customers and what they might like to see in the future. But, when it comes to really getting to know the intricate details about a visitor, surveys fall short.
What Surveys Don’t Do
Surveys will tell you some information by having customers answer questions about your business. But here is what they don’t do:
- They don’t get to know the customer on a personal level. When you create a survey, you are often able to ask specific questions, but you don’t get to know the demographic information or other relevant facts about the person taking the survey, except from their perspective. It is one-sided, in that the customer has most of the power when they take the survey. They can stretch the truth, give false information, or even sign in with a false identity. This information then becomes invalid and is not as credible.
- They don’t profile customers or visitors to find out what makes them purchase. Basic surveys just answer the questions that you ask. This may give you some limited data that you can use. But it does nothing to find out what the customer wants over the long term.
- They don’t tell you the skill level or the abilities or education of the person taking the survey. Basic surveys don’t usually tell you information about the background of the person taking the survey or poll. This information is not only valuable; but it is also necessary to create a demographic analysis of who is shopping your site and who is not, as well as the reasons why.
- They may have security and validity concerns.Surveys may or may not be secure, depending on the survey company you decide to use. They may also not be as valid as you hope because people may not tell the truth. They may also falsify information without any way of accounting for this.
Types of Tools You Can Use for Customer Feedback and Reviews
To really dig in deeper and get the kind of information you need to improve your company and please the most people, you need to have a battery of assessments and other tools that address the specifics that will help your business gain popularity with your target audience. Below are some of the types of tools and benefits that will help you achieve this goal.
Insights and Reports
When you are conducting an assessment on what customers need or want, you need to have access to the insights and reports within a short period following the assessment. Unlike a basic survey that you might make up on Survey Monkey or some other survey company, having a systematic approach to your assessments and surveys will give you extremely detailed information on your potential customers so that you can appeal to their needs on a broader basis.
Multiple Q & A Media Types
One of the best things about an automated assessment solution is that you can implement multimedia within your survey questions. This will appeal to a wider audience than a textual survey alone that is so common among the online survey companies.
Testofy.com has a multitude of test and assessment types, as well as different media types that you can incorporate within your surveys, making them more fun for visitors to take. This means more people may participate, which will yield you better results.
Another benefit of using Testofy.com is that they will protect your results so that you know they are secure and valid. Many online survey forms do not protect customer data in the best way possible. But a dedicated online assessment company invests more in their procedures for test security. You can trust Testofy to protect your customer data, and that builds trust among your clients.
Comprehensive Test Library
The test library that you have to choose from is important. You don’t want to be limited by only a few types of questions or assessments. By having access to some different types, you will be able to gain more insight and information on your visitors and potential clients.
The Best Solution
Surveys have their place. But if you want the best information on customer feedback and reviews, you need to dig deeper. You need to know what people think. But you also need to get to know the people who are filling out the surveys. By using Testofy.com for all of your assessment and survey needs, you cut to the chase of the survey question and put in place a solution that will help you to maximize its impact 24/7. Testofy uses the best cutting edge technology, online customer interface, and multiplicity of tools and data collection that it would take you years to compile yourself.
You will find assessment tools that businesses may use to gain customer feedback. You will have access to customer data and analysis tools that will let you peer into the minds of your potential customers and see what makes them tick. You will be able to custom format your questions and assessments so that you maintain the control, all while using the power of Testofy’s superior technology on one easy-to-use platform.
Testofy is the best solution for businesses looking to leverage the power of online tools from surveys to tests, which serve a variety of different purposes.
And all of this is done in complete automation. All you have to do is tell the Testofy platform what you want to do, and it can create the assessments and tools for you that will pay off for your online business.
Contact Testofy.com today and inquire about how our cutting-edge technology can work for you. Turn that boring text-based survey into a multimedia-enhanced superb measurement tool that will pay off in spades. We are your go-to company for online assessments tools for the workplace, business, or educational institution.