At present, the job market is volatile; and competition in marketing is merciless. Hence it is of utmost importance to stand out in the crowd. And thus, marketers are prefer white-label business models to put their branding on a third-party product and sell it as their own. The same trend is prevalent in the white-labeled assessments industry.
Wherein, SaaS-based products are leased or rented to a company and branded as their own. These assessments are extremely pivotal in finding the right person for the right position.
What is White-Labeling and what Kind of Significance does it hold for Businesses?
In simple terms, white-labeling is getting more and popular owing to its flexibility and profit rate. The user just has to pay the listed price to the original seller, and thereafter the user can sell the product at any price they want and keep the profit.
This lucrative deal was already pretty common in the service domain, where Reseller Partnership for graphic designs was quite common.However, with time, the software and digital assessment evangelists have realized the significance of white-labeling. They are vehemently into it now- purchasing at least one technical skill screening tool for their candidate hiring.
That said, in 2021, or the years upcoming, if you want to smells success and expand your business, you don’t necessarily have to have your own product or software. With a few preliminary formalities and a little bit of investment, you can implement a robust white-label solution to your marketing arsenal.
There’s nothing much more convenient than selling an existing service by branding it as your own.
The Challenges of Creating a Software from Scratch
Because creating your own solution for a custom assessment platform from scratch, can prove detrimental to your business success. As there are high chances that you would make mistakes that others are already aware of and have found a solution for.
This can ultimately slow down your development as you would shift your focus to troubleshoot the problem. There are also instances of severe financial drainage and the non-availability of required resources.
These are the common issues seen in most start-ups where the Cap-Ex is usually on the lower side.All these pitfalls can be easily avoided with a genuine white-label partnership wherein the services, or the solutions are fully integrated and ready to use. Not just it increases your core competency, but also drastically drops down your cost and efforts. Your customer relationship eventually grows as you can offer them quick solutions instead of keeping them waiting for months.
Furthermore, any kind of white-label technology skill assessment platform is tried and tested by the experts of that niche, so you can rest assured that what you get is undoubtedly top-notch. The only thing that you must ensure is to choose the right assessment software. Do some background check on the partner you are reaching out to, and once you are certain about their proficiency, move on!
The Rise in White-Labeling Pre-Hiring Assessment Tools
As evident from more and more stats, that white-label software developers are the most sought for. Most importantly, in the digital assessment and marketing realm. There are several business owners who are in need of an intuitive white-label pre-hiring assessment software to assess the skillset of existing employees, as well as evaluate the prospective candidates.
These software enable marketers to offer a fully customized pre-hiring assessment experience, and at the same time, amplifybrand recognition. As we know it, the more a brand is noticed, the higher is its brand recognition.
Also, from the developers’ POV, selling a pre-created product to resellers implies more clients. By partnering with resellers, a developer can gain access to the latter’s clientele and enjoy recurring project orders. Partnering with a reseller is thus a holy grail for all software developers and designers.
Key Advantages & Benefits of White-Labeled Assessment Solutions
There are numerous advantages and benefits of investing in a white-labeled career assessment platform and tools that can significantly grow your bottomline, improve efficiency and competency.
And also, establish your company as an expert in the industry. The assessment software can be fully integrated into your existing CRM for a smoother process workflow. You can effectively create a positive impression in your candidates’ minds and increase your goodwill in the market.
In a way, by investing a little, you can not only automate your interviewing process. But also be sure of zero extra cost and resource-draining. And, of course, you get to find the best fit for your company.
Still not confident? Check these other benefits of white-labeled assessments:
Implement Custom Colors
Choose your corporate branding colors and implement the same into the platform. Once you purchase a SaaS product on a white-label partnership, you get the C-Panel access to the software backend so that you can make your changes. It’s just so easy!
Branding on the Generated reports
An advanced online assessment tool gives out instantaneous reports without keeping anybody waiting. White-labeled tools generate such automated reports instantly, and you can see your company’s branding there.
This is an amazing tech advancement where you don’t have to do anything manually. Everything is automated. Even the branding!
Avail Personalized eMails
You may personalize the eMail invites to your candidates so that they get the look and feel of your brand. This initiates a trust level and augments brand recognition.
The more they are familiar with your branding, the more it is easy to get them aligned to your brand values once selected.
Once you make the purchase, the copyright claims, the credentials will include your registered name only.
Incorporate Custom Fields
Forget the pre-made fields in the software interface. Once you own it, you can add any field you want, absolutely customized. You may conduct a candidate survey and check for the fields they prefer to see in a remote assessment platform.
Once you get the analytics, implement the same in the software, thus amplifying its utility.
Dedicated Round-the-Clock Tech Support
This is another advantage that business owners seek from any software agency they are into a contract with.
It may happen that you get stuck in a certain step and need some technical guidance to move forward. The software agency will duly assign a dedicated account manager for all your queries. You are assured with 24*7 dedicated support.
Accurate & Validated Assessments
Only after extensive product planning, prototyping, thorough quality checking, and beta testing process does a vendor release any software. While you seek an agency to get a state-of-the-art pre-employment assessment tool, only go for the most authentic ones.
I.e., companies who are in the business for quite a long time and have gained enough experience dexterity.
So, in a nutshell, white-labeled assessments are more than a fancy addition to your business but rather an imperative component. Getting a white-labeled candidate assessment tool is a great idea if you want to recruit the best person for your company, without the hassle of software development.
One can focus on the core business competencies and explore the new possibilities of expansion. It is a clear path to business development in the most intelligent manner.
How can Testofy help your Business?
Our straightforward motto is to boost your company’s bottomline without you experiencing any software development hassle. If you are looking for a digital assessment software to automate your hiring process and conduct assessments anywhere, Testofy has got you covered!
Get in touch with us or request a free demo to get a better idea of our intuitive interface, easy-to-integrate features, and our unbelievable competitive pricing.